safety announcements by a well known airline

It's said the true strength of a brand is recognising their marketing without the reinforcement of said brand's  logo.

You recognise the colour, the attitude, the tone voice - all without the visual confirmation of an identity. Few companies (with notable exceptions such as Nike and Apple) are consistent enough in executing their communication stories to be able to achieve such recognition.

However, there is little doubt which transamerican airline this safety video is for.




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