a decent little transport video from Centro

It's not very often you come across advertising that is honest in its content.

Something that doesn't try and dress the proposition up as something it's not and actively tackles perception of a product head on. For me, this video goes a long way in doing that.

Do people bump in to you on the bus? Of course they do. Do you have to sit next to people you don't like on the bus? Of course you do. But where there are negatives about something, there are often positives and the video captures them nicely in both idea and execution



Granted the acting and voice over is a bit dodgy but that's the trade off for using real people rather than actors. Overall though, the whole thing is refreshing to see so kudos to the team at Centro for developing it.

Comments