They are perfectly happy to ask you to 'engage emotionally' but not intent on showing you the benefits of their product and why you should buy it over a rival's offering.
As a wise advertising man called Bob Hoffman once said "We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."
Not enough people try to convince these days.
So in honour of this approach we've found a couple of classic ads that tell you how it is. Half time in Corrie would never be the same again if ads in these modern times were like this.