Monday, 27 February 2012

Paddy Power bid to make Cheltenham a chav free zone

If there was ever one advertiser (well, two if you include Ryanair) that wasn't afraid to rock the creative boat it has to be Paddy Power.

Throughout all media channels their ads have a habit of being current, engaging and memorable. Something that can't be said for most of the work we see about these days.

So if you are planning on going to Cheltenham races next month and are a little worried about the clientele the Festival seems to attract nowadays, don't worry Paddy Power have found the solution.

Unfortunately for Paddy Power, and unsurprisingly to almost everyone else, the ad below won't be making it to our TV screens.

I'll leave it to you to work out why!

Friday, 17 February 2012

long copy makes a comeback

If you've got an engaging story to tell, have you ever considered ditching the catchy headline stuff and turning to a long copy ad?

They're difficult to do, and with only 17% of people ever reading adverts past the headline, perhaps it's no great surprise that clients shy away from them. You rarely see them, or at least, see them done well.

Long copy ads have to be exceptionally well crafted and delivered. They have to tell a story that leads the reader on a journey from beginning, middle to end. When done well, they work brilliantly.

Much like this one.

Wednesday, 15 February 2012

Ryanair's sexy calendar only gets 8,000 complaints

Ryanair's risqué charity calendar, featuring a new line-up of scantily-clad female cabin crew, has received over 8,000 complaints from members of the public, while an ad promoting it is being investigated by the ASA for being "sexist".

Ryanair released the 2012 calendar last November, promising to donate all proceeds from the £10 calendars to the "butterfly children" of the Debra charity, which helps people suffering from the skin condition epidermolysis bullosa (EB).

It has drawn 8,610 complaints from members of the public with a petition on started by "cabin crew against sexism", accusing the airline of being sexist and calling it to drop the calendar.

The calendar, which Ryanair first started selling in 2008, is available from, on board Ryanair flights and from Debra's Irish and Spanish charity shops.

A spokesperson for Ryanair said: "This proves only that there are 7,000 prudes, but thankfully there are 10,000 charitable people that have bought the calendar each year, raising €500,000 for charity."

Something tells me Ryanair will be pretty disappointed with only 8,00 complaints. I wonder what they'll try next year?

Tuesday, 7 February 2012

what does convention know?

Joanne started writing her first book many years ago in Edinburgh.

It was mid winter and she was an unemployed, single mother of one.

She was on benefits and child support payments, and visited her local cafe during the day to write her book long-hand, while her baby slept. She would then go back to her flat and use a manual typewriter to put her work in a more professional format.

Joanne's book had lots of words and no pictures.

She sent the first chapter to publisher after publisher, and one by one they turned it down. Experience had told them that children had a short attention span and wanted few words and lots of pictures. 

However, one publisher didn't go along with convention. She didn't read the book herself but gave it to her eight year old daughter to see what she thought of it.

A few hours later the girl emerged from her bedroom wanting to know where the rest of the book was so she could find out what happened to the characters.

Her mum decided that children should decide whether the books were readable, rather than convention, so decided to publish the first book. 

Fifteen years later the books have sold over 400 million copies worldwide and have been translated into 65 languages. They are the best-selling book series in history.

When the fourth of her books came out, it sold 3 million copies in 48 hours. The sixth book sold 9 million copies in 24 hours. 

The seventh book sold 11 million copies in the same period.

Joanne Rowling is now a billionaire.

Friday, 3 February 2012

my son loves his Lego. I love their advertising.

Introducing the dinosaur, the plane and the battleship.

Could public transport ads ever be this simple? Now there's a challenge...