They've ditched its ‘Choo choo choose thetrainline.com’ campaign – which featured the song Do the Conga by Agadoo-creators Black Lace – but is retaining the humorous tone of previous executions.
The campaign will show a train carriage full of passengers being interrupted by a man bursting on board to tell them they could have saved money if they had booked with the site. Chaos ensues, while one character who did use the portal sits calmly.
The push uses the strapline, ‘Be sensible. Book with thetrainline.com’.
It will debut during ITV1 drama The Last Weekend this Sunday (26 August) and be supported by digital activity.