Have a look at these facts to see if you want to re-evaluate your creative approach.
£18.3 billion a year is spent on all forms of advertising and marketing in the UK.
Just 4% of it remembered positively. And 7% is remembered negatively.
A whopping 89% is not noticed or remembered at all. So that's a whole lot of wasted money.
So shouldn’t your primary focus to be noticed and remembered by developing your creative accordingly?
Just a thought.