Oxo go back to their roots in new TV ad

Oxo have launched their new TV campaign by paying homage to their traditional family based theme, incorporating a 'current' twist.

The kids have grown up and left home but the parents are still having their influence on what happens at dinner time, although this time it is the Dad who is having his say. Maybe Lynda Bellingham was too busy on Loose Women.

The Oxo team say "We recognise that the 'traditional' roles within the typical British family have changed and that children are just as likely to turn to their dad for advice in the kitchen – or life in general, as they are their mum, which why we've decided to return to the popular OXO family but with the twist that this time, "dad's in charge"

Decent ad, decent packaging at the end too.

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