a question of how, what and why please

I wonder how many people like this advert.




Yes, it is beautifully shot. Yes, it has a nice feel to it. Yes, you may like the music. But is it any good as a piece of communication that, as it turns out, is trying to sell you something?

Like too much advertising of the current times it assumes that the viewer already knows what the product is, what it’s for, how it works, why it’s better and why we need it.

The counter argument is that a TV ad exists to gain mainstream interest in the product and drive people elsewhere (website?) to find out more.

Again, find out more about what? Why should I? What's in it for me?

Apparently we're exposed to anything between one and three thousand brand messages a day. That's a lot of brands wasting a lot of money.

Be honest - no matter how much you might like the music in the - would this ad be wasted on you?

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