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After a couple of isolated incidents, FTPE wanted a campaign to combat this discrimination. Because instances like this were rare at FTPE, it was important that the material wasn't condescending but could be read loud and clear.
The objective was to encourage staff (mostly train drivers, conductors and station staff) to respect and value diversity and difference in the workplace and aim to stop any undesirable behaviour.
Our solution was to create two striking posters with a strong, confident tone of voice and look. As part of the campaign, we also produced a small booklet containing further guidance and information on the expectations of FTPE.