common sense from a wily old fox

This quote is for all you marketers who want to 'engage' with your customers. 

It is for all you marketers who believe your brand comes before your product.

It is for all you marketers who are obsessed with popularity rather than bottom line profitability.

 It goes like this...

"We don’t get them to try our product by convincing them to love our brand; we get them to love our brand by convincing them to try our product." Bob Hoffman.

Bob is a wily old fox of a CEO from across the pond, and he talks a lot common sense.

We like Bob a lot.

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