Tuesday, 31 August 2010

oh s**t!

Congratulations go to Hastings Borough Council for daring to be different.

Having become increasingly frustrated at people's attitudes to dog fouling on the streets and payments of their historic town, the Council decided to do something about it.

And, unusually in the 'scared to offend anyone public sector' they challenged a local agency to come up with something a little different to get their message across.

The ensuing tag line of "Bag it. Bin it. Or get fined" is itself nothing out of the ordinary but the execution, across posters and car stickers, is rather striking - and as you can see gets the message across right between the eyes.

The strategy by nature of its approach was bound to offend some in the town but as we have said before - bland creative will go unnoticed, good creative will get people talking.

The full story and other s**t executions can be found here.

Wednesday, 25 August 2010

Old Spice case study shows impressive sales figures

As I said back in February, the 'man your man could smell like' campaign is one of the best I've seen for a very long time.

But there has been a lot of press about the fact that the buzz it created has not been translated into increased sales. I was very sceptical, something this brilliant and creative must have had a positive effect on the bottom line.

Well here is the the case study from the agency that created it. And the sales figures are, as I suspected, very good.

It's just another example of how being different is the key to real success.

And it all stems from one really creative 'big idea' - how could they get women to stop buying ladies scented body wash for their men?

Tuesday, 24 August 2010

public transport - a new way to lose weight?

People are significantly fatter in countries and cities where car use is more common.

Mass transit use, on the other hand, is correlated with lower obesity. But there has been scant evidence that public transportation actually causes widespread weight loss — until now.

A study of residents in Charlotte, N.C., found that users of the city’s new light rail system were 81 percent less likely to become obese, and reduced their Body Mass Index by an average 1.18 points — the equivalent of 6.45 pounds for a person 5’5″ tall.

The study appears in the American Journal of Preventive Medicine.

Monday, 23 August 2010

the golden age of rail advertising

The glorious golden age of railway advertising is celebrated in an exhibition of posters at the National Railway Museum in York.

Train travel was instrumental to the development of the Great British seaside holiday because when the railway network reached costal resorts, it meant that it could take huge amounts of workers on holiday and by the end of the Thirties, 15 milion people were getting to the seaside by rail.

Each different regional railway company would promote its services by producing memorable posters to make the resorts, and sometimes holiday camps, look appealing and attract as many visitors as possible.

Many of them featured pretty bathing belles; others, featured sophisticated couples who seem to have come straight from the Hollywood silver screen. Blackpool in particular benefited from the growth of the railways as early as 1846, when a new branch line arrived in the town.

It made it easier for the thousands of holidaymakers from the Lancashire cotton mills to come for their annual Wakes Week break, when each town’s mills would close for a different week. By the start of the last century tourism meant that Blackpool was the only resort in Britain with three piers, and it also boasted the largest opera house outside London.

Sure beats what most rail companies do these days - too many messages and not enough benefits. See a range of the posters on display here.

Friday, 20 August 2010

the great Bill Bernbach said...

'It took millions of years for man's instincts to develop. It will take millions more for them to even vary.

It is fashionable to talk about "changing man". A communication must be concerned with "unchanging man", with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.'

Couldn't have said it better ourselves Bill. Let's hope those who market public transport agree.

To find out more about the great man click here.

Wednesday, 18 August 2010

are you more right brain or left brain?

Being creative or artistic doesn’t mean you know how to draw or play an instrument.

Being creative is a way of thinking, a way of viewing the world. Creative people use the RIGHT side of their brains more than the LEFT.

Click here to take a test and find out if your brain is RIGHT for a creative career.

Monday, 16 August 2010

Virgin Trains rescues the dead... tired

As part of the Don't Go Zombie ... Go Virgin Trains campaign, you can now rescue the dead...tired with an online game.

Virgin Trains have launched the neat little game where, armed with a train ticket machine, you can save zombies from eternal damnation and instead transport them to the safety of Virgin Trains.

The streets have been taken over by frustrated car-driving zombies who need to be saved. Your mission, is to reach your destination saving as many zombies as you can along the way.

Powered by Google Maps, you can navigate your way around real locations, then share the results with your friends on Facebook.

If you get caught by a zombie, your Facebook friends can save you. You can also win a monthly prize draw when you reach your final destination.


a very cool little ad

Thursday, 12 August 2010

Eurostar's new TV ad is beautifully ineffective

Whilst watching the England game with my dad last night I saw Eurostar's first TV advert in 3 years, marking the launch of Eurostar's new campaign, Exploring is beautiful.

Now before you watch it (if you haven't already seen it) read Eurostar's description of what the ad is trying to get across:

"Reflecting the spirit of exploration, the ad is designed to capture people's imaginations. Directed by Fallon's Juan Cabral, it showcases a young girl's tenacity and inquisitiveness as she searches for animals that will talk to her.

It acts as an emotional reflection of how Eurostar would like their travellers to explore Europe. Encouraging them to go further than Paris & Brussels. So that they look beyond the norm, question what might be possible, and ultimately re-assess the way they travel to Europe."

Now, I agree, it is beautifully shot and a lovely piece of film, but, does it really encourage travellers to go further? Look beyond the norm? Question what might be possible? And ultimately re-assess the way they travel to Europe?

As my dad so eloquently put it...

Jon Culshaw plays Doctor Who (Tom Baker) in Eurostar spoof

Just found this old clip of Jon Culshaw in this comedy Tom Baker Doctor Who impression as he travels from London to Paris on the Eurostar.

Very funny video from BBC impression show Dead Ringers.

Thursday, 5 August 2010

a guy walks across America in two minutes

A really clever stop-frame video showing a guy walking across America in only two minutes. 

this is how they did it...

Monday, 2 August 2010

we launch First Great Western's on-train TV campaign

Following on from our story in April about First Great Western introducing the first on-train TV service, we were asked to produce a campaign to sell the new offering to their customers.

Our idea was to highlight the vast range of quality programmes you can watch at your seat, by showing various popular TV stars sat on the seat on front and asking the question "Who'll be on the seat in front of you today?".

Click on the images to enlarge.