Wednesday, 23 June 2010

are there any rules in advertising?

When evaluating advertising, remember... 

1. there are no absolutes, just probabilities

2. never allow anecdotes to masquerade as principles

3. even people who do brilliant, groundbreaking work have trouble reproducing it

It would make clients' lives, and ours, so much simpler if there were some rules about advertising that were always true.

Unfortunately, there aren't. No wonder clients are confused.

Another nugget of advertising common sense from our friend The Ad Contrarian.

Tuesday, 22 June 2010

live train map of the London Underground

A Google and TfL hack that creates a live map of the trains pottering around the London Underground system in more-or-less real time.

Loving it.

Click here to check it out 

Update: looks like it was so popular, it broke!

TfL says "Owing to overwhelming demand by apps that use the service, the London Underground feed has had to be temporarily suspended. We hope to restore the service as soon as possible but this may take some days. We will keep everyone informed of progress towards a resolution."

Wednesday, 16 June 2010

Pepsi gets more fans but what about sales?

Pepsi have launched a new marketing campaign in the U.S called the "Refresh Project", where they give away millions of dollars  each month to fund ideas that change the world.

In a nutshell the ideas that get most votes on the specific website they have set up receive grant funding. Pretty straight forward.

So what do Pepsi get out of this? Great PR (meant to increase sales), lots of people being driven to their website (meant to increase sales) and lots of people seeing their branding (meant to increase sales).

So how did the company's marketing director judge the campaign's success? "The success has been overwhelming. We have more than doubled our Facebook fans since we started the campaign. We have more than 24,000 Twitter fans".

So lots of new followers via social media but no more cans of Pepsi sold. You do the math.

Monday, 7 June 2010

over 60s can't get enough

The baby boomer generation that grew up in the 50s and 60s has boosted the popularity of train travel by record numbers.

Figures released by ATOC showed that there were over 50,000 journeys a day made by over 60s in the UK last year - with the most active being in Reading, Darlington, Lincoln and York.

Michael Roberts of ATOC, said:“Whether it’s a journey to visit friends and family or a day trip to another part of the country, increasing numbers of older people are choosing the train as the way to get to their destination."

The fact that older people get a third off train fares with the Senior Railcard shows that if people are given the right reason to change their behaviour, they will.

Thursday, 3 June 2010

fancy a coach tour of the Gavin and Stacey sets?

A London based coach hire company is about to launch a unique sightseeing tour of many of the locations featured in the hit BBC comedy series, Gavin and Stacey. 

The 11-hour trip will set fans of the show back by £65. In return they will be able to watch back to back episodes of the award-winning programme while they make their trip down the M4 from London to Barry Island in South Wales. They’ll even have the chance to stop off along the route for a comfort break at Smithy’s favourite services.

Highlights of the tour include meeting the original Marco of Marco’s CafĂ© where Stacey works in the final series, plus passengers will visit the church where Nessa almost marries Dave Coaches, and the amusement arcade where she works. Another stop-off on the tour will be the church hall where Gwen’s surprise birthday barn dance is held.

The company who are running the coach tours, Brit Movie Tours, say they the excursions are a “bit if fun” but hope they can offer something which will be of interest to devotees of the comedy show starring and written by Ruth Jones and James Corden.