Was their solution to get to the bottom of it with a root and branch overhaul of the company to see where the real problem was?
Nope, it was to design a new logo. That will turn the company around they thought.
Same staff, same product lines, same customer service, same training program, same everything. New logo to convince tired customers that something was different about the brand.
Unfortunately the new logo lasted less than a week before an outpouring of opinion proved to senior management that the old blue box was just fine thank you very much. Tail between their legs the top bods have now gone back to the logo they have had for over 20 years.
The moral of the story? If sales are falling and you want to change things, your logo is one of the last places to look.