Unsurprisingly for us but perhaps so for the marketers we work with, the results are refreshingly old fashioned.
Online came in last place with a whopping 3%, preceded by cinema, leaflets, posters, then radio at 15%, magazines at 17% and newspapers with 30%.
And the winner - achieving an impressive 56%? Yep, you guessed it - the old has-been medium that is TV.
So next time your agency suggests ploughing all your budget into online, just remember that decisions should always be based on facts not current trends.