One of the leading lights with regards to doing things differently has struck again.
Wrexham and Shropshire have become the first train company to offer its customers a flexible first class return fare - effectively abolishing the traditional peak/off peak business model.
From yesterday they are offering a flexible first class return from Wrexham direct to London Marylebone for just £120 - a whole £225 cheaper than Virgin's 'anytime first class return' ticket. That's some saving.
Throw in wi-fi and a complimentary meal prepared fresh on board from a locally sourced menu and it gets even more attractive. It's no wonder the company scored a whopping 98% in the recent National Passenger Survey.
Wrexham and Shropshire continue to do things differently and reap the rewards. Maybe some of the other TOCs should start to take notice and follow suit.
Get more price comparisons with Virgin and the full story here.