everyone else should just make socks... because they're crap.

Pringle of Scotland commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week.

The animation, showcased during Pringle of Scotland's menswear show in Milan on 18th January, depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.

It's really quite brilliant and completely different to the usual formulaic advertising we're used to seeing.

Comments

  1. As an American married to a British woman, an entire world of jumpers opened up to me. Its a funny word and this animation is even funnier. As we Americans would say, "It kicks ass!".

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