Arriva Trains Wales miss the point. #Fail

The whole point of a company using twitter is that is supposed to enable them to 'engage with the customer in two-way conversations', rather that just just talking at them, like traditional marketing channels.

So it quite ironic that Arriva tweeted this on Saturday...

"We are unable to respond to messages direct on Twitter. Please contact our Customer Services team with any enquiries. Thank you"

Brilliant.

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