Red Dot Day - travel anywhere for £10

For one day only East Midlands Trains are offering unlimited travel from a selected station to anywhere on the network for just £10 (£5 for children).

The promotion called 'Red Dot Day' is valid from East Midlands Parkway on the 30 January 2010. You can also take advantage of cheaper car parking rate of £5 a day.

To get the special tickets you have to complete the form on their website to create a personal voucher. You then print the voucher and present it at the station when you buy your tickets (multiple tickets can be bought with one voucher.)

A good promo similar to the Club 55 promotion we do for ScotRail, TransPennine Express (see the campaign here) and Great Western (see the campaign here). But this one is open to anyone and picks a particular station that you can travel from and changes each time.

It's an excellent data capture tool and is sure to get a good boost in passenger numbers - our Club 55 campaigns get a ROI of at least 10:1 and are always very popular.

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