looks like an ad in Corrie is the way forward after all...

A report in today's Guardian says the traditional British past-time of watching broadcast television will dominate viewing habits for years to come.

The article "urges advertisers not to lose faith in the effectiveness of conventional TV advertising, arguing that online and on-demand catch-up TV services have been hyped by the superficial use of big numbers."

It continues "many surveys of popularity rely on self-reporting, which tends to underestimate traditional media consumption and place too much emphasis on use of snazzy new-media gadgetry." I think we all know what that refers to.

So if you're thinking of launching a mass market product, do it on the market's terms not yours. Ad breaks in Corrie it is then.

Read the full story here.

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