high-speed rail link is a waste of money - we need supermodels and fine wine

Transport Secretary Lord Adonis has announced that proposals for a high-speed railway link that connects London with Scotland could be agreed upon as early as March.

Is it me or does anyone else think that the anticipated £34billion is a bit steep to just 'cut journey times from London to Scotland by 45 minutes'?

I watched a really brilliant talk by Rory Sutherland, Vice Chairman of Ogilvy Group UK, recently where he came up with a creative soloution to the high-speed rail problem...


He said 'it strikes me as a slightly unimaginative way of improving a train journey, merely to make it shorter'.

He continues 'what we should do is employ all the top male and female supermodels to walk the length of the train handing out free Château Pétrus for the entire journey'.

'Not only would it save about £3billion but people would ask for the trains to be slowed down.'

A wickedly creative solution to a simple but costly problem. I like it.

Watch the full talk here

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