TPE release new FREE Lake District walks booklet for 2009

A couple of years ago we we're asked by First TransPennine Express to design and implement an easy-to-follow walking guide, depicting five picturesque walks all written by renowned author Mary Welsh.

The five walks all started and finished at stations along the Lakes Line of the TransPennine Express route. The final option agreed for development offered a front cover, generic to the theme of rural walking and included simple graphics walkers could follow with ease.

An effective fold out map for each walk, ensured the communication was user-friendly. Station posters at all Lake Line stations were produced and highlighted availability of the guide.

I went down really well. With the highest praise came from a Mystery Shopper, who noted in a report to senior management;

”...On publicity though, I must say that the booklet ‘Catch the train and go walking around the Lake District’, with its superb fold out maps, is one of the finest pieces of railway publicity I have seen for many years. Whoever worked on it is to be congratulated”. 

On the back of the project’s success, we we're commissioned to produce a second series of walks for their Scotland routes and have just finished a new booklet of 2009 walks. Check it out here.

Comments