Could you love a gas company?

Not transport related but worth a Monday morning marketing rant...

Just read that Chris Jansen, commercial director at British Gas, is 'on a quest to reignite consumer affection for the brand' and 'believes UK consumers are ready to fall in love with British Gas.' If he really believes anyone in the UK has 'an affection' for a utilities supplier he is sadly mistaken.

I for one choose it on the best deal, and who I think is ripping me off the least - and I suspect I'm not the only one. Maybe he should have joined a dating agency.

Comments

  1. An interesting post on a blog to find the UK's worst company – a vote-off between SeeTickets and British Gas.

    British Gas got 71% of the four thousand votes!

    The comments are brilliant.

    http://www.bitterwallet.com/worst-company-in-britain-see-tickets-v-british-gas/21739

    ReplyDelete

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