Manchester Airport takes off

One of our latest projects for First TransPennine Express (TPE) has been to develop a creative approach that would increase traffic travelling to and from the Airport train station.

It became clear that the sites we did a couple of years ago were looking tired and needed updating with TPE's new corporate guidelines. Our proposal suggested concentrating the budget on securing lightboxes in all three terminals and our creative team produced concepts highlighting the agreed selling points of speed, frequency and ease of use.

We'll let you know the results soon. But if they are anything like the last time we did this project (a 26% uplift in sales within the first four weeks) the client will be delighted once more.

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