Virgin gets aggressive with Chiltern

Virgin Trains has placed a series of large posters denigrating Chiltern Railways’ service right outside a number of its key stations including Moor Street in Birmingham and Leamington Spa.

The posters include one headlined Chiltern Snailways in reference to the company’s London-Birmingham journey time. Chiltern’s quickest journey on the route is 2hrs 10mins which is 50 minutes slower than Virgin’s 1hr 20mins.

I like it. But then I like nearly all of Virgin's stuff, it's edgy, which is unusual in the sector. Although, a couple of people in the office don't like the aggressive nature and think this tactic is more like that of a politician - they'd be better concentrating on the positives of their service.

Over to you Chiltern?

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